Podcast 48: Paul Hedrick

Western is an interesting niche for a brand. It is a niche, but it is also a niche that a large part of the population participates in, so there’s a lot of opportunities there. Today’s guest is Paul Hedrick, founder of Tecovas, a Western brand. Listen in to the episode to hear Paul talk about what his brand is all about, how he grew his physical locations quickly, and how to make an accessible luxury product.