Revolutionizing the Fragrance Counter to Bring the Best Digital & Physical Marketing to Retail

Experiential Marketing with Macy's Fragrance Bar & Raydiant

Now at more than 30 of Macy’s top stores, customers are being delighted with a new approach to fragrance merchandising and experiential marketing.

The Macy’s Fragrance Bar encourages shoppers to find their fragrance family and explore the brands within it. Now, the moment shoppers pick up a fragrance or tester, they're greeted with product details, videos, ratings, reviews, and more. Results show that the combined physical and digital experience fosters customer engagement while understanding and deepening brand loyalty. Interested in learning more?

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