Take Back Your Day with Raydiant's New ‘Rules and Tags’ Feature for Multi-Screen Content Management
Scheduling content across a large network of screens can be time-consuming, monotonous, and not to mention complicated, especially when factoring in multiple locations and content variations. Luckily with Raydiant’s Experience Management Platform and the new ‘Rules and Tags’ feature, managing large-scale projects has never been easier. By leveraging smart tools, users can sophisticatedly adapt and control how their content behaves on every screen, helping them take back their day and make even the most complex content schedules simple.
If you have a large number of locations and are struggling with the task of managing your media across them, read below to discover a pain-free way of conquering content delivery at scale.
How it works
‘Rules and Tags’ enables users to categorize media and devices to allow for the intelligent triggering of content. Users can efficiently deploy content that varies across locations, projects, campaigns, etc., by introducing context-aware playback.
Imagine you are a restaurant owner with 50+ locations and want to display specific content in each franchise. Creating playlists for each screen in all of these locations would be exhausting — but now, users only have to create one. By using Raydiant, individuals save time by utilizing nested playlists housed inside one single playlist, and rules and tags to control what content should play when, where, and according to which scenario. One playlist is published to all of an account’s screens and different content within it may be set to play at different times and on different devices. Although convenient, this tool is not required — meaning that users can instead apply tags to content directly and rules to parent playlists only.
‘Tags’ are descriptors used to categorize presentations, playlists, and devices.
The types of tags that can be used include:
Locations i.e. city, building, and floor
Campaigns i.e. promotion, sponsor, and project
Time i.e. start date and end date
By tagging content and devices, you tie them together, ensuring that the right content from the master playlist runs on the right device from TVs to kiosks to tablets at your chosen location.
‘Rules’ are conditional statements (if this then that) that determine when and where content should be played. Rules are applied to playlists and use tags to evaluate conditions. An example of a rule would be to play content from the nested playlist with the location tag ‘San Francisco’ on screen 1. Content that has the tag ‘San Francisco’ will then play automatically.
Signage for every situation
The digital signage market is booming with companies industry-wide investing, and with a predicted worth estimated at 30 billion by 2024. Between technological advancements and customer demand for excellent in-location experiences, it comes as no surprise that the industry is taking off. ‘Rules and Tags’ is the latest Raydiant offering benefitting clients, helping them deliver engaging and effective media to customers tailored to every situation, therefore improving digital signage functionality and ROI.
Minimize workloads
Research shows that marketers can spend anywhere from 10-20 hours a week scheduling digital signage content for the enjoyment of their in-location customers. While the outcome is undoubtedly beneficial, with 76% of customers entering businesses because of their digital signage, it is a very labor-intensive process. Raydiant's ‘Rules and Tags’ feature removes the burden of managing content at scale and minimizes the overall time needed to set it up.
Reduce costs
By having one convenient platform to manage content, you remove the need for a separate management system at every location and overall, require less manpower. Raydiant’s employee experience platform can be managed from anywhere so there is no need to travel to specific locations. Additionally, by using smart conditions for auto playback, there is less room for human error in content deployment such as displaying the wrong content, thus saving time and money.
If you are a brick-and-mortar business owner needing a content management solution that will minimize workloads and costs, contact us now to try the Experience Platform.